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In 2009, former founder and CEO Chris-Tia Donaldson sought to make a collection for naturalistas. In 2019, our favorite TV mom launched her very own haircare brand and it has become a go-to for many curly gals. Tracee Ellis Ross spent over ten years perfecting the range in order to create a collection that “empowers your curl pattern.” The best part?
Diva By Cindy
Earthtones Naturals believes in the importance of clean beauty for the overall health of your skin, hair and body. From cleansers to scalp treatments, each product is gentle, safe and hypoallergenic. Sisters and founders Ellen and Ione used their mother's homemade recipes (and her key ingredients like avocado, eggs and mayonnaise) to create their natural haircare brand.
Holy Curls
The vegan brand uses organic, plant-based and African botanical ingredients in every product to keep hair tangle-free, soft and moisturized, especially for dry, coarse and coily hair. Speaking of OGs, Taliah Waajid was one of the first to have a complete line for curls, braids and locks. All of their products contain 100 percent natural ingredients like shea butter, coconut oil (or as they call it, “shea-coco”) and apple cider vinegar.
NaturAll Club
Just a look at the packaging showcases different shades of unicorns to represent all women of color. By May 2022, Afro Unicorn became the first Black-owned business to own a licensed character brand in major retail. Some of us know a little too well what it's like to spend hours getting our hair done only to be met with pouring rain that can jeopardize our spankin' new style. A brand centered around "The Rain Hat" which blends fashion and function together. From the visor shielding your face away from the rain or the waterproof exterior to keep your hair dry, this hair accessory is a must-have.
Kinky Curly
As a child raised in Sweden, founder Badria Ahmed found it difficult to find hair products for her afro. After years of chemical relaxers and limited haircare options, she sought to begin her natural hair journey. Once she did the big chop, Ahmed started experimenting with natural ingredients and developed Holy Curls in 2019. The London-based company uses only natural ingredients (like baobab oil, cucpucau butter and aloe vera) to nourish curls, coils and waves. In 2023, Sister Sister star Tia Mowry joined her fellow celeb curly gals (like Ross, Rae and Henson) and launched her own haircare brand, 4U By Tia. After learning how to make hair products from a chemistry teacher, Cindy Tawiah sought to make a beauty brand with natural hair in mind.
Hairbrella
The pink packaging is a tribute to Michelle’s biggest inspiration, her mother, who passed away from breast cancer and continues to live on as the heart and soul of the company. Founder Dr. Isfahan Chambers-Harris has a holistic approach when it comes to natural hair. After experiencing a bad reaction (and excessive hair damage) from products with heavy, chemical-laden ingredients, Alodia was born. Dr. Harris used her science background to develop a line that features organic and natural ingredients.
A brand centered around \"The Rain Hat\" which blends fashion and function together. The Too Easy Collection (consisting of a shampoo, conditioner, leave-in and styling cream) helps detangle, moisturize and defrizz hair. One PureWow editor even tried the brand and she was definitely not disappointed with the results. Celebs like Alicia Keys, Tia Mowry and Halle Berry can’t get enough of this haircare brand.
Righteous Roots
In 2021, she brought her brand to Shark Tank, where she struck a deal, so we haven't seen the last of KE. CEO Terrinque Pennerman decided to honor her late mother and continue her family's traditions by starting Kurlee Belle. Every product stems from homemade recipes passed down from generations of Bahamian women before her.
Miche Beauty
Design Essentials partners Africa Celebrates on gala/awards night – The Sun Nigeria - The Sun Nigeria
Design Essentials partners Africa Celebrates on gala/awards night – The Sun Nigeria.
Posted: Wed, 18 Oct 2023 07:00:00 GMT [source]
Actress Taraji P. Henson took her own experiences with taking care of her hair and created a natural line, specifically for scalp care. One of the most popular products, the Master Cleanse, has a unique applicator that makes it easier to apply product directly onto the scalp—even if you're rocking a protective style. If we’re not saving Gabrielle Union’s incredible fashion moments on Instagram, we’re double-tapping photos of her hair journey. So when she partnered with her longtime hairstylist Larry Sims to create her own brand, we were ecstatic. The wide-reaching collection is versatile for any style you choose to rock—from curls to braids to weaves—and will maintain the overall health of your hair.
These core components and pure oils work to soothe, soften and moisturize your locks. For years, founder Genesis Dominguez noticed the industry didn't represent women like her—an Afro-Latina with thick coily hair. And despite the constant hair discrimination and microaggressions, she embarked on a journey of connecting closer to her roots (literally and figuratively).
After studying abroad in the Dominican Republic and traveling around the world, she launched Honey Beauty as a way to teach others how to embrace their natural hair and ways to take care of it. Her entire collection uses natural ingredients (like honey and argan oil), while building an inclusive community for all. In 2013, Jessica Dupart started Kaleidoscope to help people with hair loss and scalp conditions. Her signature product—Miracle Drops—was a way to combat those woes and promote healthy hair growth.
You'll find ingredients like coconut, hibiscus and banana throughout the collections for natural, curly and relaxed hair. Founded by beauty veteran Keenan Beasley, Sunday II Sunday is making it easier to stay active without worrying about your natural hair sweating out (in under 15 minutes, FYI). All products feature botanical ingredients to remove sweat, balance moisture and reduce itchiness, so go schedule that spin class. Celebrity hairstylist Dickey knows a thing or two about natural hair (he counts celebs like Sarah Jessica Parker, Rihanna and former First Lady Michelle Obama as part of his clientele). What started out as a guidebook about how to take care of your hair turned into a product line for all textures to use at home or at his NYC salon dedicated to curly hair.
Plus, the packaging stands out in the beauty aisle and we can't get enough of the names like "Big Poppa," "Mousse Def" and "Sucka Free." For a long time, there was a lack of BIPOC representation in the beauty space, especially when it came to natural hair. Brands were often shoved into the “ethnic” aisle, or worse, offered a limited number of options for all hair types and textures. Inspired by a friend calling CEO April Showers a 'unicorn' due to how she balanced life, work and parenting, she used the magical creature as a symbol of inclusion.
Each product is labeled to let you know if it works best for curls, coils and tight textures. When founder Muhga Eltigani decided to chop her hair off and start over, she opted to use only natural ingredients in her routine. Soon after, she joined an online community, where she swapped recipes and helpful ingredients with other members. Once she experienced the benefits of these natural formulas on her hair, she decided to launch NaturAll in 2015. In the nine years since, the brand has been offering clean haircare products with ingredients sourced directly from small farmers in Jamaica and Ghana. Mielle Organics took the natural hair community by storm when it launched just nine years ago.
Founder and former nurse Monique Rodriguez used her expertise in health and science to develop a wide range of curly- and coily-focused products. The mixture of herbs, amino acids and minerals can be found in every collection to improve the health of your locks. Sisters Whitney and Taffeta White started this natural haircare brand nine years ago and garnered attention for their styling products and satin head wraps that protect your hair while you sleep. (Three PureWow editors who put the line to the test gave the brand their stamp of approval). If you have coils, Adwoa Beauty’s Baomint collection can keep your hair looking and feeling healthy.
When founder Jamyla Bennu couldn’t find products to suit her coily hair, she decided to make her own collection and Oyin Handmade was born. Celebs like Alicia Keys, Lupita Nyong'o, and Viola Davis are just a few A-list customers who have raved about the brand. Founders Wendi Levy and Kim Etheredge created Mixed Chicks to tap into a part of the market that wasn't focusing on curly hair. Coining themselves the "mixed chicks," their mission is to have a line for all curly textures regardless if you're strictly a 2A or an in-between 3C and 4A. Celebs like Jennifer Hudson, Tracee Ellis Ross and Ciara can't get enough of the brand. Coining themselves the \"mixed chicks,\" their mission is to have a line for all curly textures regardless if you're strictly a 2A or an in-between 3C and 4A.
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